Assessment Day Cheat Sheet – Marketing

There are 482,000 advertising and marketing jobs in the UK creative economy, with a predicted 70,000 new advertising related jobs predicted by 2019. Despite this, marketing graduates are finding it increasingly difficult to secure a marketing job in the ever-competitive environment. Following two successful candidates journey’s through the Victoria Plumb graduate interview process, we have documented what to expect, how to prepare and how to maximize your chances of success on a typical assessment day.

Assessment Day Outline

  1. Candidates were firstly assessed on their communication and presentation skills by preparing a presentation on a recent email they found engaging and why they found it to be so.
  2. Candidates were then assessed on their ability to work under pressure by writing meta descriptions as part of a SEO task.
  3. They were then assessed on their ability to understand graphs and data by way of a maths test.
  4. Finally, the candidates were put into small groups and asked to design a new product and rebrand the company. This was primarily done to assess the teamwork abilities of the candidates.


  • Googling the company never goes amiss. Research the ownership and management structure.
  • Get a feel for the kind of products the company sells, it’s prices, the target market and how you job role ties in specifically to those things.
  • Know the advertised job role inside out, especially how your skills relate to it.


  • If you only have one CV, then it is not going to be tailored enough for any graduate job you’re after. Create varying CV’s for different job posts/titles, making sure the skills asked for are emphasised throughout the document, whilst relating them to your experiences.
  • Spend extra time on your cover letter, as it is the first thing the company sees.
  • Proof read your CV thrice, then have someone else do it for you. One silly spelling error is all it takes for potential employers to disregard you as a candidate.

Making The Most Of The Group Scenario

  • It’s important to listen to the other members of the group, don’t be reduced to shouting over everyone in attempt to assert yourself. Listen to other people’s ideas and build on them.
  • As aforementioned the group scenario is to mostly assess team-working abilities, so attempt to build rapport with your team members and be co operative.
  • The group scenario is ultimately your best chance of showcasing your creativity, so be sure to be willing and open to new ideas.


Preparing For The Final Interview

  • Research industry related answers to common interview questions.
  • At this point, putting your personality across will become an advantage, treat the interview as a conversational opportunity to build rapport with the representative of the potential employer.
  • Memorise the interviewer’s name from the earlier part of the day so you already have a connection.

Preparing Your Online Profiles

  • Make sure all profanities are deleted and any unseemly photos untagged or deleted.
  • Generally, if you are unsure of the content of your online profiles, it s best to make them private.

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